An historic event in the search marketing community is taking place in Nanjing, China over the next two days. The first annual Search Engine Strategies China Conference is taking place. The fine folks at Search Engine Round Table are providing full coverage of the conference from attendee Marc Hil Macalua.
Here are a few quick facts about the Chinese Internet market in 2006, as noted by Yu Yang, CEO of Analysis International.
- There are 100 million Chinese Internet users.
- 65% of those users are under the age of 30.
- 84% of them use search engines at least once per week.
Peter Lu from the China Internet Network Information Center told his audience that approximately 50% of Chinese searchers use Baidu. Google is rapidly gaining a loyal following, becoming more popular with governmental, corporate and high-income users.
There is a great deal to learn about the Chinese search engine market. The SES China 2006 Conference continues until tomorrow.
(by Jim Hedger)