Today ComScore announced their research findings on the size and growth of local search in the USA.
According to their findings, 63 percent of U.S. Internet users conducted a local search in July. Local searches are considered any form of search for local information such as a local business number, address, or business website. The real kicker, in my opinion, was that Google (30%) and Yahoo! (29%) had nearly the same amount of the local search market.
Here is some more data that you may find interesting:
Share of Local Searches by Site July 2006 Total U.S. Home, Work and University Locations Source: comScore qSearch Total Local Searches Total Internet Population 100% Google Sites 29.8% Yahoo! Sites 29.2% Microsoft Sites 12.3% Time Warner Network 7.1% Verizon Communications 6.6% YellowPages.com 3.9% Ask Network 2.7% Local.com 1.9% InfoSpace Network 1.9% DexOnline.com 1.4% All Other 3.2%