Yahoo Search made two important announcements this week, both of which involve exclusive rights to provide search results in interesting venues.
On Tuesday, Yahoo announced it was teaming up with cell phone maker Motorola to provide Yahoo’s online products and search results over Motorola Linux-based mobile devices, including Motorola’s upcoming iRadio product. IRadio will allow users to listen to online radio over their portable devices, or access their own digital music collections.
Yahoo is working to extend its brand away from the traditional desktop to mobile devices in its bid to provide users with a portable personalized information environment. The deal with Motorola gives Yahoo access to millions of Motorola users who will start seeing Yahoo branded content early next year.
Today, Yahoo also announced a multi-year web and sponsored search distribution agreement with Connexion by Boeing, a division of The Boeing Company. The agreement makes Yahoo the exclusive search engine on the Connexion by Boeing in-flight Internet service. Search queries will produce Yahoo organic and paid listings a co-branded search results page.
“We live in an age of connectivity where information should be easily accessible regardless of time, location or device,” said Bill Demas, Yahoo’s Senior Vice President, Partner Solutions. “This agreement highlights just one of the many exciting opportunities Yahoo and Connexion by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential customers who are searching for their products and services online.”
Available on over 100 worldwide routes, Connexion by Boeing will begin displaying Yahoo content towards the end of this year.