Yahoo has introduced it’s own search engine! Here’s a few rules to follow to keep Yahoo happy…
HTML Titles:
Contains less than 80 characters.
Provides call to action.
Uses important keywords and phrases unique to the individual page.
Uniquely describes what the page is about.
Consistent with page Description and web page Body.
Does not unnecessarily repeat your Company Name at the beginning of each Title Tag. The first few keywords of your Title tag are given the
heaviest weight by the search engine, so it is important not to dedicate these first few words to your Company Name if your name is not what customers are searching for the most.
Your Company Name is moved to the end of your Title tag.
META Keywords:
Contains less than 15 keyword phrases each separated by commas.
Uses important keywords and phrases unique to the individual page.
Combines important online action words with your product/service keywords such as, “buy”, “shop”, “find” and/or “purchase”. Use
WordTracker.com to research what action words are used by searchers of your keywords.
Minimal repetition of individual words.
Consistent with Title tag and web page Body content.
META Descriptions:
Contains less than 225 characters.
Provides call to action.
Combines important online action words with your product/service keywords.
Uses important keywords and phrases.
Uniquely describes the page.
Consistent with Title and web page Body content.