Yahoo’s Overture has picked up the Local Search gauntlet dropped by Google’s Adwords program in April. As Scott Van Achte writes this week, “Overture’s Local Match allows advertisers to promote their business regardless of weather or not they even have a website.” In this move, Yahoo is not only targeting Google’s Adwords program, they are also taking on the Yellow Pages. “It’s an important part of the search business,” said Overture spokesperson Gaude Paez. “Our own research, as well as the research of others, shows that many people who search for products buy them offline.” (quote from Jason Lopez NewsFactor Network article)
Localized search is one of the key features the major search engines are trying to perfect in order to present stronger competition to each other and other traditional listings services such as the aforementioned Yellow Pages.
In the organic listings, Yahoo is basing its localized results on the street address mentioned on a website while Google bases its localized results on the IP number of the computer conducting the search.