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Wednesday, January 21st, 2004

MSN/Yahoo Shift to Inktomi

 

For a short time last week, both MSN and Yahoo were displaying results drawn from Inktomi. MSN continues to use results directly from the Inktomi database but it appears that Yahoo has reverted back to results from Google, for the time being. Last Thursday (Jan. 15), MSN dropped results from LookSmart and went pure Inktomi. Yahoo, on the other hand, has announced that by the end of March, they too will have switched over completely from Google to Inktomi generated results. In the meantime, Yahoo seems to be experimenting with results from Inktomi by bleeding them in at different times and in different locations.


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