I just left the Optimizing for Flash and Non-HTML session. Gregory Markel from Infuse Creative announced (on Macromedia’s behalf) that Macromedia has formed a focused project group to address issues with SEO and FLASH. This announcement was backed by Karen Howe, founder of Singing Fish who is also working with Macromedia on FLASH/SEO solutions.

Gotta get to the next session: Writing for Search Engines.

more soon.

Hi All,

I am at the Search Engine Strategies Conference in Toronto. This is my first post from the conference and there is a lot to talk about. The show itself is extremely well organized and the weather in Toronto is beautiful. I have spent most of my time speaking with whomever I can find to speak with. The first two sessions I attended were dealt with basic SEO topics with the more advanced sessions being held this afternoon and tomorrow. This afternoon I will be attending a session regarding PPC campaigns. More later, sessions are about to begin again.

It appears that Time Warner is looking to dump its AOL unit and both Yahoo and MSN are interested. This story is just starting to develop so there will be a lot more written about this soon.

Aside from the massive changes a sale of AOL will bring to the SEO world, this move would, in my mind, mark the end of the Dot-Bomb era. AOL actually purchased Time Warner at the height of the Tech-Boom but has been more of a financial millstone around TW’s neck ever since. The sale would likely breathe new life into AOL but, if MSN completes the purchase, would mark the destruction of Netscape.

The Internet is the most widely used business tool in the world. In theory, it is the least expensive and most pervasive medium for global communications. At one time, the Internet was the exclusive playground of the technical minded, otherwise known as the “nerds” and the “geeks”. It’s not nearly as cool to be a geek as it was five or six years ago. The Internet is not our exclusive playground any longer. As proven by last week’s Google IPO, the sandbox in which we shared ideas and inspiration is now the largest commercial community in the world. Everyone who is anyone in business uses it and therefore, everyone who is associated with anyone in business needs to be able to use it quickly and easily. As acceptance and usage of the Internet has grown so rapidly, every business, NGO, governmental department, school, church, and even favorite great-aunt has developed a website to communicate their message to the greater world. In order to meet a growing demand, programmers and designers have had to develop products that are easy to use for employees all businesses, regardless of those employee’s technical ability. The world of basic HTML has, for the most part, gone the way of the dinosaur. Read more…

As Pay Per Click (PPC) advertising becomes more and more popular so does the art of fraudulent clicking. Companies are springing up overseas with the sole purpose to click on advertiser ads. How does this affect your PPC Campaign? Read more…

It is said that a journey of a thousand miles begins with a single step. In the case of a search engine placement promotion of any size the first step should be the choosing of keywords. Everything from the titles, meta tags and even your content will later be built around these phrases. Read more…