News
From StepForth Search Engine Placement Inc.
Wednesday, September 17, 2003
Dear valued subscribers,
Welcome to StepForth’s weekly search engine update.
This update
is a culmination of news from the past week of the SEO
Blog. It is designed
to bring our valued subscribers up to speed
on the constantly evolving search engine marketplace.
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| Highlight
of the Week: Google Ahead of Overture in Contextual
Ads. Overture Confirms Dependence on Contextual Advertising |
Much as banner advertising dominated Internet
marketing in previous years, Google and Overture hope contextual
advertising will increase revenues while presenting advertisers
with a marketing solution that is much more effective than
banner ads.
The contextual advertising market continues to dominate discussions
in the Search Engine Marketing world. Contextual ads, sometimes
referred to as content ads are targeted to appear on websites
similar to the topic of the ad or on search engines when content-specific
keywords are entered for a search. The most well known and
successful contextual ad program is Google's AdWords, which
is quickly capturing a dominant share of this emerging market,
a worrying development for rival Overture.
Predicted to grow by upwards of 35% over the next four years,
contextual ads already generate about $2Billion annually.
According to analysts from US Bancorp Piper Jaffray, the market
for contextual ads will grow into a $7.5Billion industry by
2007.
Overture is basing its financial health on the growth of
the contextual advertising market through its Content Match
program introduced in June of this year. The sector is being
overshadowed by Google's AdWords and AdSense programs which
are said to control between 60 - 65% of the market. Overture
recently announced major expansion plans in Europe, building
on two years of fairly rapid growth in Korea, Japan and North
America.
|
by Jim Hedger |
|
| Major
Player Update:
Microsoft Pays Big for ActiveX
:: AOL Dropped from Time Warner |
| A recent court ruling against Microsoft may
place the use of interactive media in jeopardy and has the
computer industry worried about increasing development costs
and disruptions for net users. Microsoft's ActiveX software
allows browsers to automatically open and play information
from the web and is used in applications such as music players,
video games and the retrieval and display of online Word documents.
While Microsoft disputes the ruling, a US Federal Jury has
awarded former University of California (San Francisco) researcher
Michael Doyle $521 Million, or approximately $1.47 for every
version of Windows produced with the technology. ActiveX,
or some version of it has become an accepted and well used
technology and has been ratified by the World Wide Web Consortium,
the common standards body that oversees technology and languages
used on the web. Microsoft is left with the option of paying
off Mr. Doyle or redeveloping large sections of the code that
runs Windows. The rest of us are left waiting for either an
outcome of Microsoft's appeal or an agreement between Microsoft
and Mr. Doyle. |
AOL has been dropped from the name of the company it bought 30 months ago. The board at AOL Time Warner have decided to discontinue the using AOL as part of their corporate moniker in a bid to distance themselves from the money-losing division. From now on, the corporation will be referred to simply as Time Warner and will trade on the NSE under the letters, TWX, the acronym it traded under before the merger. The decision to drop AOL from the corporate name is not a signal of an impending sale of the beleaguered division, nor is it a sign that AOL is close to settling the investigation from the Securities and Exchange Commission into AOL's past creative use of accounting practices.
|
by Jim Hedger |
|
In the Client Spotlight this Week:
Teledynamic; Your Partner in Business Communications |
Having survived two recessions, the
major Loma Prieta earthquake and the recent Dot-Bomb bust, Teledynamic
Communications is a strong and highly reputable business and telecommunications
provider in the San Francisco Bay Area. Founded in 1985, Teledynamic
is a pioneer in the Bay Area telecommunications industry. Teledynamic
provides a single point of contact for telecommunications and data
needs for medium-sized businesses in the Greater San Francisco Bay
Area. As telephone and data systems are converting to form a single,
integrated network, Teledynamic provides support, planning and implementation
services to small, medium and large sized corporations. With quick
support, well trained technicians and a wealth of expertise to call
upon, Teledynamic continues to support the backbone of Bay Area
business communications.
Visit Teledynamic now and find the business phone system for your company. |
| Weekly Quick Tip: Music
Trading is Legal in Canada |
If you are fortunate enough
to live above the 49th parallel, you are legally allowed to
trade music on the Net! Really, we're not joking. According
to the Copyright Board of Canada which administers Canada's
Copyright Act of 1998, "The amendment to the Act legalized
copying of sound recordings of musical works onto audio recording
media for the private use of the person who makes the copy."
(from Copyright
Board of Canada Fact sheet).
In order to guarantee that artists receive
fair compensation for their works, the Canadian government
levied a $0.77 tax on all blank CDs and $0.29 on blank cassette
tapes. New levies will be applied to MP3 players, flash memory
cards and recordable DVDs sometime in the coming year.
While the RIAA is using the Digital Millennium
Copyright Act to pursue American file traders with highly
aggressive lawsuits and constitutionally questionable home
invasion tactics, Canadians can happily and legally trade
music to their hearts content. It is even possible for P2P
file sharing networks to relocate to Canadian servers to benefit
from the umbrella of a different approach to copyright enforcement.
Also of note, 50% of Canadian Internet users
enjoy broadband access to about 20% of American users. Chances
are file sharing could become a lot faster as well as a lot
safer. Viva la difference.
|
by Jim Hedger |
|
| The Net Reality: Verisign
Swipes Previously Stolen Traffic from MSN |
Every day we all make minor mistakes when entering URLs into
the address bar on our browser windows. When we do, we are often
redirected to a page designed by Microsoft search tool MSN. That
is about to change as Verisign recently rolled out its own redirect
that moves mistyped traffic to SiteFinder, the search engine run
by Verisign.
Microsoft had programmed their browser, Internet Explorer to
automatically forward misdirected URL's to a version of their search
engine, MSN. Verisign, which actually owns and controls .COM and
.NET Top-Level-Domains (TDL's) has every legal right to apply this
redirect to the misdirected. MSN is rather put out but will still
come up for all other mistyped TDL names such as .ORG, .US, and
.BIZ.
Just so you know, the first 15 results from SiteFinder are sponsored
listings from Overture.
|
by Jim Hedger |
|
|
If you have any questions please
do not hesitate to call the StepForth staff:
Toll-Free: 1-877-385-5526 | Local: 385-1190
http://www.stepforth.com
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