Your Weekly Step Forth into the World of Search Engines

» Visit the StepForth News Home Page

StepForth Search Engine Placement and OptimizationNews From StepForth Search Engine Placement Inc.
Wednesday, September 17, 2003

Dear valued subscribers,

Welcome to StepForth’s weekly search engine update.
This update is a culmination of news from the past week of the SEO Blog. It is designed to bring our valued subscribers up to speed on the constantly evolving search engine marketplace.

» If you wish more information then please view our news section.
» To view StepForth's latest search engine optimization and placement packages click here.
» Images not loading? This could be a result of your Outlook settings. View the online version.
» StepForth now contributes articles to both Search Engine Guide and WebProNews
» Do you want to hear about the news as it comes? The SEO Blog is our daily events post.

Highlight of the Week: Google Ahead of Overture in Contextual Ads. Overture Confirms Dependence on Contextual Advertising

Much as banner advertising dominated Internet marketing in previous years, Google and Overture hope contextual advertising will increase revenues while presenting advertisers with a marketing solution that is much more effective than banner ads.

The contextual advertising market continues to dominate discussions in the Search Engine Marketing world. Contextual ads, sometimes referred to as content ads are targeted to appear on websites similar to the topic of the ad or on search engines when content-specific keywords are entered for a search. The most well known and successful contextual ad program is Google's AdWords, which is quickly capturing a dominant share of this emerging market, a worrying development for rival Overture.

Predicted to grow by upwards of 35% over the next four years, contextual ads already generate about $2Billion annually. According to analysts from US Bancorp Piper Jaffray, the market for contextual ads will grow into a $7.5Billion industry by 2007.

Overture is basing its financial health on the growth of the contextual advertising market through its Content Match program introduced in June of this year. The sector is being overshadowed by Google's AdWords and AdSense programs which are said to control between 60 - 65% of the market. Overture recently announced major expansion plans in Europe, building on two years of fairly rapid growth in Korea, Japan and North America.

by Jim Hedger
Major Player Update:
Microsoft Pays Big for ActiveX :: AOL Dropped from
Time Warner

A recent court ruling against Microsoft may place the use of interactive media in jeopardy and has the computer industry worried about increasing development costs and disruptions for net users. Microsoft's ActiveX software allows browsers to automatically open and play information from the web and is used in applications such as music players, video games and the retrieval and display of online Word documents. While Microsoft disputes the ruling, a US Federal Jury has awarded former University of California (San Francisco) researcher Michael Doyle $521 Million, or approximately $1.47 for every version of Windows produced with the technology. ActiveX, or some version of it has become an accepted and well used technology and has been ratified by the World Wide Web Consortium, the common standards body that oversees technology and languages used on the web. Microsoft is left with the option of paying off Mr. Doyle or redeveloping large sections of the code that runs Windows. The rest of us are left waiting for either an outcome of Microsoft's appeal or an agreement between Microsoft and Mr. Doyle.

AOL has been dropped from the name of the company it bought 30 months ago. The board at AOL Time Warner have decided to discontinue the using AOL as part of their corporate moniker in a bid to distance themselves from the money-losing division. From now on, the corporation will be referred to simply as Time Warner and will trade on the NSE under the letters, TWX, the acronym it traded under before the merger. The decision to drop AOL from the corporate name is not a signal of an impending sale of the beleaguered division, nor is it a sign that AOL is close to settling the investigation from the Securities and Exchange Commission into AOL's past creative use of accounting practices.

by Jim Hedger
In the Client Spotlight this Week: 
Teledynamic; Your Partner in Business Communications

Having survived two recessions, the major Loma Prieta earthquake and the recent Dot-Bomb bust, Teledynamic Communications is a strong and highly reputable business and telecommunications provider in the San Francisco Bay Area. Founded in 1985, Teledynamic is a pioneer in the Bay Area telecommunications industry. Teledynamic provides a single point of contact for telecommunications and data needs for medium-sized businesses in the Greater San Francisco Bay Area. As telephone and data systems are converting to form a single, integrated network, Teledynamic provides support, planning and implementation services to small, medium and large sized corporations. With quick support, well trained technicians and a wealth of expertise to call upon, Teledynamic continues to support the backbone of Bay Area business communications.

Visit Teledynamic now and find the business phone system for your company.

Weekly Quick Tip: Music Trading is Legal in Canada

If you are fortunate enough to live above the 49th parallel, you are legally allowed to trade music on the Net! Really, we're not joking. According to the Copyright Board of Canada which administers Canada's Copyright Act of 1998, "The amendment to the Act legalized copying of sound recordings of musical works onto audio recording media for the private use of the person who makes the copy." (from Copyright Board of Canada Fact sheet).

In order to guarantee that artists receive fair compensation for their works, the Canadian government levied a $0.77 tax on all blank CDs and $0.29 on blank cassette tapes. New levies will be applied to MP3 players, flash memory cards and recordable DVDs sometime in the coming year.

While the RIAA is using the Digital Millennium Copyright Act to pursue American file traders with highly aggressive lawsuits and constitutionally questionable home invasion tactics, Canadians can happily and legally trade music to their hearts content. It is even possible for P2P file sharing networks to relocate to Canadian servers to benefit from the umbrella of a different approach to copyright enforcement.

Also of note, 50% of Canadian Internet users enjoy broadband access to about 20% of American users. Chances are file sharing could become a lot faster as well as a lot safer. Viva la difference.

by Jim Hedger
The Net Reality: Verisign Swipes Previously Stolen Traffic from MSN

Every day we all make minor mistakes when entering URLs into the address bar on our browser windows. When we do, we are often redirected to a page designed by Microsoft search tool MSN. That is about to change as Verisign recently rolled out its own redirect that moves mistyped traffic to SiteFinder, the search engine run by Verisign.

Microsoft had programmed their browser, Internet Explorer to automatically forward misdirected URL's to a version of their search engine, MSN. Verisign, which actually owns and controls .COM and .NET Top-Level-Domains (TDL's) has every legal right to apply this redirect to the misdirected. MSN is rather put out but will still come up for all other mistyped TDL names such as .ORG, .US, and .BIZ.

Just so you know, the first 15 results from SiteFinder are sponsored listings from Overture.

by Jim Hedger

If you have any questions please do not hesitate to call the StepForth staff:
Toll-Free: 1-877-385-5526 | Local: 385-1190
http://www.stepforth.com


To unsubscribe from this weekly newsletter simply reply to news@stepforth.com and include "unsubscribe" as the subject