Your Weekly Step Forth into the World of Search Engines

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StepForth Search Engine Placement and OptimizationFrom StepForth Search Engine Placement Inc.
Wednesday, November 6th, 2002

Dear valued subscribers,

Welcome to StepForth’s weekly search engine update. This update is a weekly news summary designed to bring our subscribers up to speed on the constantly evolving search engine marketplace.

If you wish more information then please view our news section at news.stepforth.com
To view StepForth's latest search engine optimization and placement packages click here.

Highlight of the Week

MyWayMyWay.com is a new directory/search engine portal that has huge aspirations. The plan? To compete with Yahoo by providing everything that Yahoo does without any banners or pop-up advertisements while having a search function powered by, who else, but Google.

This is a link to an interview with Bill Daugherty, CEO of My Way. This interview delves into the 'best of both worlds' (Google + Yahoo + No Ads) attitude that MyWay has adopted and hints at a very aggressive campaign against Yahoo! within the coming months. Will it work? It very well could, but surfers are notoriously fickle and will be on the watch for instability. The MyWay perfectionist strategy that emphasizes privacy and solid, all-in-one functionality seems to be everything that an avid searcher could ask for. but will it be viable and will they hold to their principles? We are watching.

Major Players Update

GoogleLast week we noted the unmatched and sometimes uncomfortable power that Google has over the Internet world. Well it has brought up many interesting questions that has the business community muttering about possible policies to protect websites dependant on search engines. See this article for a full description of the issues.

Yahoo!Yahoo is continuing to make some major changes to its directory format and functionality. Ever since Yahoo! made Google the majority search result provider for its database (a bad move since it diminishes Yahoo!'s independent status and unique identity) it has been making deals with more 3rd parties to increase the quality of content on its site. The latest addition has been CitySearch.com as the local news and events content provider for each U.S. State.

OvertureOverture's new autobid system appears convenient but it has a major catch that users should be aware of.
The Autobid Scoop
As with any bid-per-placement system you have to pay slightly higher than your competitor to move above him in position. BUT, with the new system it is possible to end up paying a lot more than your competitor simply because you have to beat their autobid amount before you will stay in your position. As a result the positions can be much like the following example: #1: $0.50, #2: $0.06, #3: $0.05

Looks like position #1 is paying too much doesn't it? But to be number one the competitor had to beat #2's autobid of $0.49. This is the catch, and it makes the autobid system as unpredictable as an unwatched child.

Our solution, unless you have very deep pockets try not to set an autobid any higher than $0.10 higher than your initial bid and check on it regularly. This should prevent bid gouging and unexpected account drains.

In the Client Spotlight this Week: Custom Glass Etching of Los Angeles

Established in 1993, Custom Glass Etching of Los Angeles specializes in high-end glass engraving. We have a selection of over 6,000 personalized corporate awards, personal gifts and sport trophies. Let Custom Glass Etching convey your sincerest complements on an engraved award, trophy or plaque. Create a feeling of gratitude through specialty marketing. Custom Glass Etching can help you create long-standing goodwill through your marketing efforts. Creative, (or Specialty) Marketing Products Promotional products and programs from Custom Glass Etching of Los Angeles offer brilliant solutions to the general array of marketing and promotional challenges your business faces.

For more information please view our site at www.glassetcher.com or call us at (626) 576-5719

Weekly Quick Tip

Titles: It is just amazing how many web sites have titles (the text in the top blue bar of your browser) that are not utilized properly. The simple fact is that the title of a web site should reflect the ideal search term that you would want associated with the web site. For example, if you owned a web site called Ray's Bikes devoted to bike sales then the title of the site could be "Bicycle Sales - Ray's Bikes". The reality is that many sites merely outline the name of their company in the title of their web site expecting new customers to find them by name alone. there is an inherent flaw in logic there. The search engines place a great deal of weight on titles so be sure to properly format them to increase your chances for a top 10 placement.

The Net Reality: What was that word?

Have you ever idly wondered how a device works, desperately needed an acronym, or needed a particular stat and you just didn't know where to look? It can be extremely frustrating and it can even prove distracting throughout your day! Well we found an article that provides links to amazing resources that will likely answer all of your earthly questions. It just might dazzle you when you see what is out there. my personal favorite is www.howstuffworks.com



If you have any questions please do not hesitate to call the StepForth staff:
Toll-Free: 1-877-385-5526 | Local: 385-1190
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