1. Competitor Analysis

Competitor analysis is the first of the 6 steps to web marketing success
because understanding how your competitor’s have succeeded online can
help you avoid the costly trial and error of testing strategies that do not
work. After we disassemble your competition’s web marketing we will
outline in clear detail what they have done right to be worthy of
your scrutiny.

This intelligence will play a critical role in creating the custom web
strategy that will serve as your map to online success.

2. Web Site Audit

After deconstructing your competitor’s web marketing techniques
(Step 1) we need to become intimately aware of the current state
of optimization for your web site and where it needs to be
improved for future marketing.

Upon completion of this step we will have a significantly clearer
picture of the current status of your website and another step closer
to creating the ultimate Custom Web Strategy (Step 4).

3. Web Marketing Review

Step 2 provided us with a grasp of your website’s marketing
readiness and effectiveness. The purpose of the Web Marketing
Review is to evaluate every type of web marketing you have done
and are doing now for your web site. This information will complete
the picture of your current web marketing profile. Once we complete
this 3rd step of the 6 Step Plan we will have all we need to create
a powerful web strategy for you.

More on Step 3: The Web Marketing Review

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4. Custom Web Strategy

The data accumulated in Steps 1 through 3 will be used to formulate
a clear and concise Custom Web Strategy that will act as a blueprint
to provide powerful short term and long term results. Note: Where
it appears work is being repeated from Steps 1 through 3 it is
actually just placement and (possibly) refinement of the findings for
the purpose of a final holistic strategy.

5. Web Site Optimization

Now it is time to implement the list of web site optimization
solutions the Custom Web Strategy clearly outlines. The solutions
will provide some or all of the following benefits:

Increased search engine rankings,
Increased return on investment from visitors,
Improved visitor tracking and reporting,
Improved access for search engines to previously inaccessible areas of your website.

6. Reputation Enhancement

The sixth step is called Reputation Enhancement because a strong reputation
is to building and sustaining a successful online presence. At this stage you
get to implement the reputation-building marketing initiatives that were so
carefully prepared in the Custom Web Strategy (Step 4). For example:

Use Twitter to build your online persona as an expert
Regular blog writing and article syndication
Participation in industry forums to offer your expertise
Guest writing on industry blogs
Etc.

StepForth Web Marketing Inc.

Since 1997, StepForth Web Marketing Inc., a veteran web marketing company, has provided search engine optimization and web marketing services for a global client base. StepForth also contributes to the web marketing industry in the form of articles, video interviews and the popular weekly Internet radio show SEO 101 on WebmasterRadio.FM which our CEO, Ross Dunn, co-hosts.

StepForth strives for one thing; results. No other company will do a better job of increasing your bottom line online.

Our Values, Mission and Vision | Our SEO Ethics Statement


Search Engine Optimization	Competitor Analysis	Pay Per Click Services
Your companys products or services could be the first story on the first page of an international newspaper that yourtarget market reads. Welcome to the reality of #1 natural search engine rankings. Read on to find out how natural search engine optimization services can make your goals a reality.	StepForth will show you what your competitor are doing right and we will create a plan to beat them at their own game. This service is conducted only by our senior staff to provide the most indepth and insightful web marketing strategies.	Our PPC Specialist will first carefully audit your campaigns in order to determine what is and what is not working. After diagnosing the health of your campaigns we will apply our findings and manage the campaigns to provide you with the best return on your advertising dollars.

Web Site SEO Audit	Website Analytics Review	Web Marketing Consulting
Our web site SEO audit is designed to identify a way to further optimize your web site for search engines without sacrificing the quality of your web site.	Using the data collected from your web site's traffic we will show you how to improve your web site to build visitor retention and increase conversions.	Sometimes getting your site to #1 just requires a little guidance, and thats when search engine marketing consulting comes in.

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Latest Web Marketing Video

In this video interview SEO specialist Ross Dunn explains how writing a blog opens up three ways to get links to your site.

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