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Step 4. Custom Web Strategy

Step 4. Custom Web Strategy

The Strategy

The data accumulated in Steps 1 through 3 will be used to formulate a clear and concise Custom Web Strategy that will act as a blueprint to provide powerful short term and long term results. Note: Where it appears work is being repeated from Steps 1 through 3 it is actually just placement and (possibly) refinement of the findings for the purpose of a final holistic strategy.

The Custom Web Strategy will include a detailed plan for the following marketing initiatives:

  1. Search Engine Optimization: SEO tactics that need to be applied to your website now and into the future.
  2. Reputation Enhancement: Improving the quality and the amplification of your online reputation on an ongoing basis.

The Custom Web Strategy also will include an assortment of the following marketing initiatives depending on your web site’s needs and the marketing intelligence gathered from the first three steps:

Web Site Alterations
If your website is not as search engine friendly as it should be then this component will be added with recommendations on how to optimize the structure now and maintain it into the future.

Content Creation
Search engines love quality content because people like quality content. As a result, it is quite common for us to include a content creation schedule to ensure your website is always adding new material for your visitors to remain interested and for you to attain additional rankings with other terms you may not already have a presence for.

Blog Creation and Management
Blog creation and management strategies offer long term benefits that many websites desperately require. As a result, this is often an included component in the final web strategy.

Web Display Advertising
Banner advertising and text link advertising can be formidable traffic building strategies. We may have recommendations for your active campaigns or we may provide a list of researched properties to advertise with for maximum return on investment.

Pay-Per-Click Marketing
When configured properly PPC marketing can be extremely effective and profitable. We will provide a comprehensive list of tips to optimize your campaign(s) and increase their overall performance.

Press Release Marketing
Press releases are a formidable tool for building buzz around your brand so a press release strategy may be provided complete with content ideas and a recommended release schedule.

Social Media Marketing
Social media is a massive medium with a wide array of topic/interest centric communities that may be worth marketing your brand to (Digg, YouTube, StumbleUpon, Twitter, MySpace, Facebook, forums, etc.). Depending on your marketplace and its conduciveness for social marketing we could provide a set of recommendations for your current strategy or create an entirely new plan to delve into this rapidly growing sphere of influence.

Mobile Website Marketing and Optimization
The web is now regularly surfed using mobile technology from iPhones to Windows Mobile Devices and Internet Tablets so it is becoming more and more important to ensure that you have a mobile website that is easily found and navigated. StepForth’s mobile marketing experts can plan and manage a strategy to gain more targeted mobility viewers to your mobile website and provide the necessary expertise to keep your mobile website successfully visible well into the future.